Selected workAethir Cloud / Aethir Edge

Aethir

Bringing Edge
to market.

Product marketing for GPU infrastructure.
Launch stories, education and community.

Explore the wider work

My role: Marketing Manager
When: Jan 2024 – Jun 2024
The collection: 13 saved pieces

Detail from saved What is Aethir Edge Thread creative — Original Edge creative · detailView complete post

Original work, framed for the exhibition.

The role · Aethir Cloud / Aethir Edge

Across the launch.

Led product marketing and GTM for the Edge hardware launch: positioning, landing pages, FAQs, KOL briefs, PR and phased preorder communications.

Hosted AMAs and coordinated education to bring the community into the product story.

The work

Three sides of one launch.

Choose a lens.
See the original work behind it.

Detail from saved Promoting Upcoming Edge Sale creative — Sale timeline · detail from saved creativeFull image

The public sale, in three phases.View saved piece

Launch

Make the next step clear.

A phased hardware sale needed a clear path: what Edge is, when each round opens, and how to take part. Positioning and launch communications carried that story.

My wider role: product marketing, GTM and phased preorder communications.

Detail from saved Aethir Edge’s impact on AI creative — AI use cases · detail from saved creativeFull image

Why Edge matters for AI.View saved piece

Explain

Give compute a human context.

Connect edge computing to AI and gaming. Pair the product story with practical education, FAQs and answers to community questions.

My wider role: product education, landing pages, FAQs and KOL briefs.

Detail from saved Aethir X Space (incl Hosting) creative — Live discussion · detail from saved creativeFull image

The Edge of Innovation.View saved piece

Convene

Take the story into conversation.

I hosted an X Space during the public sale, bringing product education into a live discussion with the community and ecosystem partners.

My contribution to this sample: hosted the X Space.

64.1KAnnouncement post views

Historical views in the saved screenshot. This is not live attendance or attributed sales.

Original posts are preserved in full. Artwork is framed here for the exhibition; the complete images and available contribution notes sit with each saved piece.

The full collection

Stay with Aethir.

All 13 pieces. Product education, public sale,
topical creative and community.

Explore all 13 pieces

Your next launch

Let’s find
the story in it.

Talk to me about your project

Next exhibit · GameOnThe LALIGA
Avatar launch.Enter the next exhibit