Independent thinking · applied AI
From one-off prompts to reusable context, useful tools and human review.
Independent author · applied AI
Explore the framework
The context studio
Explore the framework from my article.
Each layer gives the work something it needs.
01 · Purpose
Give the system a job and a clear definition of good work.
What job is this system hired to do?
From the five-pillar framework · August 2025
The job
Draft a B2B marketing email that follows the brand voice and is ready for human review.
Set the audience, intended action and acceptance criteria before drafting.
Illustrative email brief · adapted from the article
02 · People
The writer, reader and reviewer all shape the brief.
Who uses it; who approves; who is the model “speaking as” and "speaking to".
From the five-pillar framework · August 2025
The people
Write as the brand. Speak to its target customer. Give the marketing lead the final review.
Make roles and approval responsibilities explicit.
Illustrative email brief · adapted from the article
03 · Prior
Keep useful knowledge close: voice, product facts and examples.
The reusable knowledge: style, glossary, FAQs, canonical examples.
From the five-pillar framework · August 2025
The knowledge
Brand voice, audience notes, approved product claims and examples of previous campaigns.
Use a small, organised knowledge base rather than an unstructured context dump.
Illustrative email brief · adapted from the article
04 · Payload
Add the live brief and the source material this piece needs.
Inputs... briefs, datasets, files, tool outputs; retrieval strategy.
From the five-pillar framework · August 2025
The inputs
This campaign’s objective, offer, channel constraints and current source documents.
Separate task-specific information from reusable brand knowledge.
Illustrative email brief · adapted from the article
05 · Protocol
Plan the steps, checks and handoff before anything ships.
The workflow: steps, tools, QA checks, escalation, logging.
From the five-pillar framework · August 2025
The process
Draft, critique and revise. Check facts, voice and claims. Escalate gaps to the human reviewer.
Define the workflow and who signs off, alongside the tools it can use.
Illustrative email brief · adapted from the article
An interactive reading of my August 2025 framework. The example briefs are illustrative.
Read the thinking
The original articles, readable here.
Published August 2025.
I build reusable knowledge libraries, agent playbooks and review checks for research, strategy and content.Explore my applied AI work
