Fractional marketing leadership

Set the direction.
Stay close to delivery.

I work alongside founders and technology teams that need experienced marketing leadership on a fractional basis.

Give the team
a direction they can use.

When product, content, community and creative work are moving at once, the challenge is often deciding what deserves attention and keeping everyone working towards the same outcome.

I can help turn business and product priorities into a marketing plan, define the campaign story, brief the team and review the work as it develops. You work directly with me, with involvement shaped around your team’s needs.

This suits teams with people who can deliver and a gap in senior direction, coordination or creative judgement.

Leadership that stays
involved in the work.

Priorities and planning: agree what matters, what happens next and what can wait.
Campaign direction: connect positioning, content, community and launch activity.
Team coordination: create clear briefs, owners, review points and feedback.
Creative review: stay close to copy, scripts, storyboards and production quality.

I’ve led distributed teams of 6+ and worked across both strategy and execution. I’m comfortable setting the direction, writing the brief and getting into the detail when it helps the team move.

Experience in practice

From founding to fractional leadership.

Fractional CMO · 2026Hamieverse

Marketing and creative leadership alongside the founder and product team, coordinating social, content and community work with hands-on production review.

Marketing Manager → CMOGameOn

Campaign and content direction around Euro 2024 and the LALIGA Avatar collection launch.

Co-founder & CMOIGGalaxy

Marketing ownership across the platform, budget, team and community through its early growth.

Agree the shape
before starting.

We start with the business priorities, the people already in place and the decisions that need ownership. Then we agree the remit, working rhythm and how the team will judge progress.

There is no fixed package on this page because a launch period and an ongoing leadership gap need different levels of involvement. The first conversation is about what your team actually needs.

If you need a defined piece of work rather than ongoing leadership, explore product marketing and GTM support.

Before we talk.

Will you work directly with the founder and team?

Yes. This is a personal leadership engagement with me. We agree the working relationships, decision ownership and review rhythm around your existing team.

Can you support a team through a launch?

Yes. Launch periods can need both strategic direction and close coordination of content, community and creative production. We can scope that around the product and timeline.

How much time would you spend with us?

That depends on the remit, team and delivery stage. We agree availability and responsibilities together before the engagement begins.

Work directly with me

Where does your team need support?

Tell me about the team, the priorities and the leadership gap you want to fill.

Discuss fractional support