Complex ideas. Clear stories.
Marketing & content leadership for technology brands. From positioning to launch.
Selected work.
Six stories. Strategy through delivery.
Explore all 91 piecesFind work for your challenge.
All six stories. Choose your own starting point.
Launch a product
Connect the positioning, the launch story and the next step for your audience.
Explain the complex
Give people a useful way to understand the technology and why it matters.
Build a community
Bring together the story, participation and creative work around a shared interest.
Work better with AI
Build reusable context and review into research, strategy and content work.
Choose a story
GameOn · LALIGA launch
Give fans a reason to play.
Football talent, in-game value and a clear invitation to the LALIGA Avatar launch.
My contribution
Concept, copy, creative brief and final approval.
Saved opening post · historical reach
93K historical views on the saved opening post.
Source & context
Opening-post views only. The full thread and attributed sales are not captured.
GameOn · LALIGA launch
Give fans a reason to play.
Football talent, in-game value and a clear invitation to the LALIGA Avatar launch.
Explore the project
Partisia · Privacy & ecosystem
Privacy, made clear.
Product stories and ecosystem communications for privacy-enhancing infrastructure.
Explore the project
Aethir · Product & GTM
Bring Edge to market.
A hardware launch told through positioning, product education and community conversations.
Explore the project
IGGalaxy · Platform & community
Built around the players.
From the first invitation to recurring tournaments, partnerships and a growing platform.
Explore the project
BlockGames · Shatterpoint launch
A world worth entering.
Reveal-to-mint storytelling that connects the game, its partners and its community.
Explore the project
MyPromptVerse · Applied AI & writing
Give AI better context.
Independent writing on context architecture and the systems around AI. Explore the framework, then read the thinking.
Explore the projectCareer highlights
Career impact.
$16m+300%100k+
Contributed across token sales,
hardware sales and fundraising.
Increase in Hamieverse
social engagement.
IGGalaxy registrants
in the first beta year.
Team and campaign outcomes I contributed to. Individual samples have their own evidence.
Inside the decisions.
A launch, a technical story,
a way of working with AI.
GameOn · Launch communications
The LALIGA Avatar launch
From the published opening post
01RecognitionStart with something fans know.
“Kick-Off Collection Avatar Launch”
Football talent and the collection artwork make the launch recognisable.
Familiar football talent gives the collection a clear point of entry. The creative connects that recognition to GameOn.
Recognition earns the first look.
02ValueGive the collection a reason to matter.
“own a piece of football history”
The post connects the collection to exclusive avatars in GameOn Live.
The promise moves from ownership to participation: football identity, exclusive avatars and their place in the game.
A product feature needs a human reason.
03Next stepMake the next move clear.
“available for purchase from August 14th!”
A date and a “Read more” hand-off close the saved opening post.
Once the collection has meaning, the date makes the launch actionable. The post hands readers into the launch details.
Interest needs somewhere to go.
My part: concept, copy, creative brief, edit feedback and final approval.
93K saved opening-post views; no sales attribution.
Explain · GODS Network, a Partisia example
A problem-led introduction, accessible analogies and practical use cases. My contribution included concept, copy, creative briefing and approval.
Explore the saved GODS Network sampleBuild with AI · MyPromptVerse
Define the purpose, provide reusable knowledge and review the output. An authored framework, not a measured workflow result.
Read the context articleHow I work
Direction through delivery. Concept and copy, clear briefs, production reviews and hands-on adaptation.
Context before prompts. Product knowledge, audience context and brand voice, with people reviewing the work.
Notes from the open
Thinking
in public.
Ideas I’m working through. Conversations worth having.
Open the collectionMarketing & content lead
Hi, I’m
Naeem.
I’m a marketer and hands-on builder. I’ve co-founded a gaming platform and helped bring technology products to market.
8+ years across technology, gaming, Web3 and fintech. I’ve led distributed teams of 6+ and stayed close to the writing, campaigns and creative delivery.
More recently: creative leadership at Hamieverse, retail campaign operations, and independent AI workflows.
LLB (Hons) Law · Manchester
From founder
to marketing lead.
Three turning points.
Select one to explore the role.
Roles & contributions
Recent starts first. Some roles overlap.
Select a role for the detail.
to HamieverseFractional CMO300% engagement increase
Led marketing/social, content and community staff with founder and product team; directed video briefs, scripts, storyboards and production reviews. Social analysis informed revised topical content and reply strategy; helped lift engagement by 300%.
to GIG RetailClient & campaign operations
Managed client relationships and retail media campaign operations for Amazon (core account) and Iceland. Coordinated client stakeholders and creative, marketing and product teams across retailer websites, stores, venues and media assets.
to PresentIndependent AI projectsContext architecture & workflows
Designed reusable workflows and context architecture for research, strategy and content using ChatGPT, Claude and Gemini. Built agent tools/playbooks, reusable knowledge libraries and human review checks.
Explore MyPromptVerse and applied AIto Partisia BlockchainMarketing Manager
Led product GTM and ecosystem activations for a privacy-first Layer 1; managed direct reports with CCO and Council. Translated MPC, privacy and interoperability across website, documentation, social, community and partner communications.
Explore the Partisia Blockchain exhibitto Master Ventures / MV GlobalPortfolio Marketing Lead
Built positioning, GTM/social playbooks and content sprints for DePIN, DeFi and AI portfolios. Partnered with founders on launches, creator/KOL activity and ecosystem partnerships.
to GameOnMarketing Manager to CMO25,000+ community growth
Designed and executed Euro 2024 and pre-TGE acquisition activity across content, competitions, creators and paid advertising. Community grew by 25,000+; supported beta acquisition and thousands of LALIGA Avatar digital pack sales.
Explore the LALIGA exhibitto Aethir Cloud / Aethir EdgeMarketing Manager$7m+ gross sales
Led product marketing/GTM for the Aethir Edge hardware launch; contributed to $7m+ gross sales/preorders across multiple sold-out rounds. Created positioning, landing pages, FAQs and KOL briefs; hosted AMAs and coordinated PR, education and phased preorder communication.
Explore the Aethir exhibitto BlockGames / ShatterpointMarketing Manager200%+ social growth
Built reveal-to-mint narrative across X, Discord and Telegram, coordinating creators, allowlists and product releases. 200%+ social growth and engagement reaching 12–13% per impression.
Explore the Block Games exhibitto Axpire / MoolaMarketing Manager120% community growth
Led PayBX-to-Moola rebrand and pre-launch product positioning, brand guidance, content and social/community messaging. Community grew by 120%; engagement increased from 1% to 3.9%.
to IGGalaxyCo-founder & CMO100,000+ beta registrants
Co-founded gaming platform reaching 100,000+ registered users during first beta year; contributed to multimillion-dollar fundraising. Led distributed teams across marketing, content, community and partnerships; owned budgets and tested paid social acquisition.
Explore the IGGalaxy exhibitCareer details from my October 2026 CVs. Results reflect wider team and campaign contributions.
Working with me
How I can help.
Strategy, storytelling and hands-on delivery.
Choose a challenge to see the work.
What you need.
Bring a product to market.
Connect the positioning, the launch story and the next step for your audience.
- Positioning & GTM plans
- Launch narratives & campaigns
- Copy, creative briefs & reviews
In practice
Make complex ideas clear.
Give people a useful way to understand the technology and why it matters.
- Product & ecosystem narratives
- Explainer articles & content
- Website & partner communications
In practice
Give people a reason to join.
Bring together the story, participation and creative work around a shared interest.
- Community & social strategy
- Creator campaigns & activations
- Content direction & team coordination
In practice
Make AI workflows useful.
Build reusable context and review into research, strategy and content work.
- Context briefs & knowledge libraries
- Agent tools & playbooks
- Human review & quality checks
In practice
Explore the collection
The work library.
91 pieces. Eight collections.
Find a brand, topic or format.
Collections All work
BlockGames / Shatterpoint · The wider roleA world worth entering.Explore the cinematic exhibit
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Your next chapter
Tell me
what’s next.
A project, ongoing support or a role on your team. I’d like to hear about it.
Naeem Shabir · Leeds, UKWhat’s the conversation? (optional)
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